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BlackMagic Pocket Cinema Camera Update!!!!!

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  • BlackMagic Pocket Cinema Camera Update!!!!!

    Received this email from

    Dear Customer,

    Greetings everyone, I hope this message finds you all enjoying your summer!

    This past week we attended the Blackmagic “demo” event here in Los Angeles and while there was a lot of buzz still about the initial announcements surrounding their Pocket Cinema Camera and the 4K Production Camera, we went in search of more concrete information.

    As stated by Blackmagic the Pocket Cinema Camera was scheduled to ship this month, however, July is almost over and, well, Blackmagic is not exactly going to meet their target date. Blackmagic will, go so far as to say that Pocket Cinema Cameras will begin shipping in a few days, however, exactly where and how many units that will ship is up for debate.

    To be blunt, dealers who don't talk to the right people at Blackmagic or ask the hard questions I believe are currently mistaken in their belief that a number of cameras are arriving at all the dealers in the next few days. I can't blame them, this has been widely purported on the Internet. However, from a trusted source at Blackmagic we've learned that the “limted run” of Pocket Cinema Cameras that will ship in the next few days is as follows:

    Pocket cameras will ship to select dealers (first ordered, first received) and “limited” not only means a small number, the limited quantity for early order dealers is exactly one Pocket Camera. This is what Blackmagic did for their original EF mount Cinema Camera and it appears that history will repeat itself with the Pocket Cinema Camera as well.

    Thankfully, Hot Rod Camera's has been one of Blackmagic's "select" dealers in the past, and we ordered within just minutes of the Pocket Cinema and 4K cameras were announced at the Blackmagic announcement event. So we expect to receive our single Pocket Cinema Camera as soon as anyone else!

    We've already spoken to our customer #1, and in exchange for store credit and washing their car for a year (don't ask) our customer #1 has agreed to allow us to keep our first Pocket Cinema Camera in our showroom until pocket cameras start shipping. We will use camera number 1 for demonstrations on the DEFY G2 camera gimbal and the new View Factory Pocket Cinema Cage (coming very soon!) Some short term (weekend) rentals on the demo camera will also be made available to any our pre-order customers at a extremely special discounted rate while you are waiting for your pocket camera to arrive.

    Once these initial few cameras make their way into select hands, we've been told production on the camera will begin in earnest, which if we had to put a date on it, would be sometime in the next three to four weeks. That would traslate to dealers receiving the second round allocation of stock mid to late August.

    As for the 4K Production Camera, the news isn't as quite as "positive". Based on what we were told, production is likely to begin in four to six weeks, with a final production model likely to be unveiled around the time of IBC in mid-September. Rumors swirling around the Internet about the 4K Production Camera shipping without true RAW capability look to be proving true, with ProRes 4K being the only option at launch. Blackmagic reps claim that 4K RAW recording will be available shortly after launch and likely come via a user firmware update.

    What all this information means for you is rather straightforward. If you had your heart set on one of Blackmagic's new Pocket Cinema Cameras your wait, while maybe slightly prolonged, is going to be coming to an end sooner than later -hopefully.

    If you've been holding out for a 4K Production Camera, well, signs point to maybe a September (or later) release date. In order to ensure that we fulfill all your orders just as soon as possible we're going to be implementing a new program whereby we'll be asking those who are truly serious about getting their hands on one of these great cameras first, to place an additional deposit above and beyond the $1.00 many of you have spent with us.

    For our would be buyers of the Pocket Cinema Camera, we are requesting an additional deposit of $49 whereas the 4K Production Camera is $249. We're doing this neither to penalize you or to pad our wallets, but rather to streamline the waiting list in order to ensure that those who are truly serious about acquiring one of these great cameras are given first crack at doing so. We suspect a lot of customers likely got caught up in the excitement over the news of either camera and simply threw down a buck because, well, it's a buck. Now we want to make sure those who are on the list, truly wish to stay there and have their order fulfilled. Detailed instructions on what your place is currently in our pre-order line and how to upgrade their $1 deposit to our round-2 deposit is located at the end of this email. Keep in mind that we suspect that many people will bail out now, and it is likely you will get moved up our pre-order list. Should you change your mind anytime between now and when your camera ships from the factory we can still refund your deposit minus a 5% cancellation fee.

    Those who fulfill their round 2 deposits for the Pocket camera by August 12, you will receive a free bonus when taking delivery of your new Blackmagic camera. For pre-order Pocket Cinema Camera customers, you will receive an additional EN-EL20 battery for your camera for free, this is a value of $24.95! For 4K Cinema camera customers, you will receive a Powerbank 10K battery, a value of $79.99.

    So that is the update for now. Sorry some of it isn't the most exciting (or maybe positive) but we wanted to make sure we gave it to you straight. If you have any questions regarding your pending order, or simply wish to speak to us regarding any Blackmagic product then please email us or give us a call at (323)230-3589.

    Best Regards,

    Illya Friedman

    President, Hot Rod Cameras


    Lets just say it is good and bad news for me. I am less than #50 but more than 20+ in front of Me. I just might get it from ebay if I can find it. I can't believe that BlackMagic is only sending out 1 camera to each dealer then 4-5 the follow weeks after that, so by that estimation I wouldn't get my camera until sometime in late October....... It's safe to say I will be 90% canceling my order as I need my camera Sooner and especially if I can find it before then. Finally not to knock Hot Rod Cameras but asking for an extra $49 just rubs me the wrong way when most retailers charge you when it ships.......

    I took a chance with Hot Rod and should have ordered with a larger company as at least they wouldn't be asking for $50 up front.
    Last edited by J.F.R.; 07-29-2013, 09:30 PM.

  • #2
    Jeez...BMD, You guys are unbelievable.


    • #3
      Exactly what I told Victor at Abel Cine NY when I went to complete a $150.00 non-refundable deposit they asked for the Pocket Camera. I said to him I will see you again in late August, maybe, if not in late september, when it gets here, watch and see. He just laughed. But maybe it will be even later than that. My Christmas present perhaps?


      • #4
        just one per early dealer lol. I think im gonna switch of the internet for a month and go out side and play, wait that'll mean i'll miss out on all the test footages! It's gonna be an interesting month of August =)


        • #5
          Looks like that BMD strategy will be the same one used on the past:



          • #6
            but the carrot sure its tasty, don't you think guys?


            • #7
              I am buying 2nd BMCC - an MFT version. Probably will cancel my 4K pre-order.


              • #8
                Originally posted by iammuc View Post
                just one per early dealer lol. I think im gonna switch of the internet for a month and go out side and play, wait that'll mean i'll miss out on all the test footages! It's gonna be an interesting month of August =)
                Everybody knows that dealers with one demo camera shoot the best footage. ;-)


                • #9
                  Thanks for that JFR.
                  I paid a 10% deposit with CVP, and was happy to do so, if it means I am in front of people who were put off by that.

                  Blackmagic make great products, but their P.R. is a lesson in exactly how NOT to do it.
                  And sending out one camera to fulfill their promise is disgraceful.

                  If I was desperate for a camera to shoot something specifically, I'd pony up for the MFT BMCC. But I can wait. My GH2 will fill the gap for now.


                  • #10
                    They're losing a lot of customers... People I know, they're all going with 5DIII RAW ML that's the pure truth, it is a pity.
                    Who am I?

                    * LINK *
                    ** IMDb **


                    • #11
                      I´m No.1 at my reseller but of course the first cam will be their demo demo a cam that is not available.
                      BMCC - Sony HVR-Z7 - Nikon D7100


                      • #12
                        I remember Hot Rod never got many EF units when they were first starting to ship. I think the distributors definitely favor certain sellers. (I was a lucky recipient of an early EF from adorama)


                        • #13
                          Originally posted by Emanuel View Post
                          They're losing a lot of customers... People I know, they're all going with 5DIII RAW ML that's the pure truth, it is a pity.
                          what???? I am highly suspicious of the credentials of such people. The ML RAW video "hack" is of course very impressive and promising, but it is hardly a professional solution (yet).
                          Tom Majerski
                          Cinematographer / Photographer / CGI Artist / Filmmaker



                          • #14
                            I was afraid of something like this. I was trying to be optimistic they would get their shit together and I'd get my Pocket Camera before the end of August but now I guess that's not going to happen. PeopleCanCry.

                            Oh well!


                            • #15
                              Originally posted by Tom View Post
                              it is hardly a professional solution (yet).
                              The same can be said of the BMPC and the BM4K, huh?